Product drops and brand collaborations have exploded onto the ecommerce scene. Nike, IKEA, Prada, Target, Sony—everyone’s doing them. The marketing psychology behind drops drives sales, builds buzz, and creates big brand moments that leave customers wanting more.

But the hype and demand for drops often create problems ecommerce stores aren’t used to—including site crashes, bot attacks, and overselling.

Join us to discover the secrets to product drop success, the mistakes major brands make when dropping products, and how you can use exclusive drop access to drive loyalty program sign-ups and lifetime value.